Small Business Marketing Strategies: Stop Asking for Referrals and Become a Referral Magnet

This small business marketing strategy consists of marketing to other referral partners with which you want to create a reciprocal referral relationship. There is no doubt that this approach has been worth its weight in gold in obtaining referrals from referral partners in the business world. My first referral, using this strategy, came from a CPA who referred me to a family with a net worth of over $100 million.